Sometimes, I forget what I wrote in my own book. The NOW Hello! And when I re-read it, I think, “Wow! That is good!”
Recently, I presented “Confident Networking Techniques” to a sales team at a large energy company. I suggested some effective email and LinkedIn ideas. And I offered some other tangible ways to connect with prospects or stay in touch with clients to keep the relationship fresh.
As I was preparing for the presentation, I reviewed Chapter 9, called The NOW Networking.
Here is Networking GOLD: I call it, “The Give. Give. Give. Ask. approach.”
Here’s a GIVE: Whenever I read an article, watch a TED Talk, or listen to a podcast that reminds me of someone in my professional world, I email that person the link.
Here’s what I sent this week to a client at Nike:
Subject Line: I thought about you when I heard this podcast.
Hi Kieran,
Hope all’s well.
I thought about you when I heard about this podcast called “Acquired.” The headline about it in the WSJ got my attention. It said: “The Smartest People in the Room Are All Listening to the Same Podcast.”
Get ready for deep dives. The Nike episode is 4 hours, 2 minutes, and 55-seconds! The Nvidia, Hermes and Microsoft are longer! And totally worth the listen.
Enjoy.
--Tracy
Here’s another GIVE:
Send a real newspaper clipping in the U.S. mail.
Once a client of mine told me once that every morning, she cannot make a phone call or answer an email until she drinks her coffee. And she’s trying to quit!
Today, I found this article in the Wall Street Journal:
Headline: “Executives, Sports Stars and Celebrities Skip Coffee for Good.”
Subtitle: “Public figures brag about the benefits of getting through the day without caffeine.”
You got it. I cut out the article, wrote a quick, “You can do it” on a sticky. I’ll slip it into a Confidence Project envelope, pop on a stamp and put it into the mailbox.
A newspaper article isn’t as cool as getting a check in the mail, but it sure beats another bill or solicitation or political flier.
Give. Give. Give. Ask.
Over time, if you’re a “Giver,” and focus on building relationships, then when you need to ask for a favor, a recommendation, a referral, an introduction an interview, or even to be considered for a job, people are likely to say, “Let’s talk.”
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